co-partners distribution

Co-Partner’s Distribution

We have encouraged Sales through Co-partners by setting up collaboration with various agri-input organizations to ensure timely supply of quality seeds at reasonable prices and to provide farmers with various options. We are associated with agri-input giants like KRIBHCO, Coromandal, ITC and NSC for marketing of our products. They either market our products through their own brands or under our brands.

KRIBHCO has developed a working relationship with state governments, which provides Nuziveedu Seeds with a significant leverage. Leveraging this strength and to utilize the vast network of KRIBHCO, Nuziveedu Seeds has entered into a partnership with it to supply hybrid seeds.

Tata Kisan Sansar’s (“TKS”) network enables and empowers the farmer in creating and generating more value for farm produce by providing information on new and improved agronomic practices and by facilitating better and more efficient use of agricultural inputs. TKS has been operating as our co-partner in distribution of hybrid seeds since 2010-11.

Coromandel retail chain serves agri-inputs like fertilizers, Seeds, Chemicals to farmers. Therefore on the basis of a symbiotic strategic partnership, Coromandel is operating as Co-marketers of Nuziveedu Seeds since 2008-09 to distribute our Hybrids Seeds under our brand.

“Hariyali Bazaar” – a rural business centre, is a pioneering micro level effort, which is creating a far-reaching positive impact in bringing a qualitative change and revolutionizing the farming sector in India. The centre provides a complete range of good quality, multi-brand agri inputs like fertilizers, seeds, pesticides, farm implements & tools, veterinary products, animal feed and irrigation items.

To take advantage of the vast network of ITC e-choupals spread across India to reach a large number of varied customers, we have established a partnership with ITC for marketing our seeds through their outlets.

These partnerships have proven to be highly beneficial in distributing our products and reaching out to farmers across far flung locations in the country and we are very much looking forward to forge similar partnerships with agri-input giants in the near future.


KRIBHCO is one of the nation’s premier agri-related organizations. It initiated the Seed Production Programme in 1990-91 to provide quality seeds to the farmers through KBSKs in the state of Punjab, Haryana & U.P.

Coromandel International Limited is a leading company which is is engaged in the manufacture of Fertilisers, Speciality Nutrients, Crop Protection and Retail. Coromandal’s retail chains serves to deliver vital agri-inputs like fertilizers, Seeds,